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The London Photographers’ Gallery Reopens with Edward Burtynsky and Animated GIFs

© Kate Elliott, Courtesy The Photographers’ Gallery

Likely few would consider animated GIF images–those primitive computer animations often just a few pixels wide–fit enough for a photography exhibition. Perhaps that’s because there has yet to be a space fit enough to exhibit them. Now, London’s Photographers’ Gallery, which finally reopened this May with double the exhibition space after an 18-month, £9.2m renovation, offers digital facilities to support a rapidly evolving medium.

One of the main reasons behind the renovation which began in 2010, Gallery Director Brett Rogers says in a video interview with the Guardian, was to develop ”facilities that are fit for purpose in the 21st century, to show works of a larger scale, but also to reflect the conditions in which most people experience photography.”

The Soho gallery was the first independent public space in Britain devoted to photography when it was founded in the 1970s. Today, in addition to three floors of gallery space, room enough for the commanding, large-scale prints in their inaugural exhibition of Edward Burtynsky’s oil photographs (on view through July 1, 2012), they’ve also built what they call a “digital wall.”

This display, located near the gallery entrance, is made up of eight large screens presenting a running program of digital images visible from the outside street. Wendy McMurdo, one of 40 artists that includes Penelope Umbrico, was asked to produce a moving image GIF for the wall by Katrina Sluis, the galley’s new curator of digital programing. McMurdo writes on the FOAM blog on the “joy” of contributing to their inaugural digital exhibition Born in 1987: the animated GIF (on view through July 1, 2012). This initiative, McMurdo says, demonstrates the gallery’s “recognition that it is in the digital and social domain that photography must, ultimately, discover its new purposes and new meaning.”

On the other hand, the Photographers’ Gallery is also offering opportunity to counterbalance what Edwin Heathcote for the Financial Times calls the “culture of browsing and glancing”–when people end up scanning thousands of images a day–that has come to prominence with such development. One room in the space is dedicated to exhibiting a single image that will change four times a year.

Moreover, their new education center doubles as a camera obscura, which in conjunction with the digital wall, Rogers says, should “enable people to reflect on the history of optics,” in its entirety.

Burtynsky: Oil
Exhibition on view:
May 19 – July 1, 2012

Born in 1987: the animated GIF
Exhibition on view:
May 19 – July 1, 2012

This Sunday, June 3, 2012 at 3:00 pm, join Katrina Sluis for a FREE discussion on “Curating the Digital Image.”

The Photographers’ Gallery
16 – 18 Ramillies Street
London, UK W1F 7LW
+44(0)20 7087 9300

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